Data
Gabey Goh
Sep 18, 2015

F1 fans in Asia love sponsors: Octagon study

Snapshot of findings from the inaugural Octagon Passion Shift study for F1 in Asia. Please see the related-article link at the bottom of the page for more details.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dentsu's Wendy Clark: ‘If I don’t use my position to change the face of the industry, shame on me’

1 Dentsu's Wendy Clark: ‘If I don’t use my position to change the face of the industry, shame on me’

'Extinction date' packaging design wins gold at Young Spikes integrated competition

2 'Extinction date' packaging design wins gold at Young Spikes integrated competition

Dentsu reports $1.3 billion annual operating loss after tough Q4

3 Dentsu reports $1.3 billion annual operating loss after tough Q4

Havas acquires Singapore independent BLKJ

4 Havas acquires Singapore independent BLKJ

Mark Read's WPP growth plan includes greater focus on Asia and agency integration

5 Mark Read's WPP growth plan includes greater focus on Asia and agency integration

US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

6 US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

Facebook blocks Australians from viewing and sharing news

7 Facebook blocks Australians from viewing and sharing news

Agency Report Cards 2020: We grade 39 APAC agency networks

8 Agency Report Cards 2020: We grade 39 APAC networks

The Philippines' top 100: Consumption brands stumble

9 The Philippines' top 100: Consumption brands stumble

Yes, that $5.5m Super Bowl ad makes media sense: a top advertiser explains

10 Yes, that $5.5m Super Bowl ad makes media sense: a top advertiser explains

Related Articles

Infiniti puts F1 driver Daniel Ricciardo into a different kind of competition
Advertising
Aug 29, 2019
Matthew Miller

Infiniti puts F1 driver Daniel Ricciardo into a ...

F1 puts fans in wind tunnels for global 'Engineered insanity' campaign
Advertising
Mar 16, 2018
Ad Nut

F1 puts fans in wind tunnels for global 'Engineered ...

Checkered response: F1's new logo
Marketing
Nov 28, 2017
Robert Sawatzky

Checkered response: F1's new logo

How a local male-grooming brand is shifting its Vietnam F1 dreams to another gear
Marketing
May 26, 2020
Robert Sawatzky

How a local male-grooming brand is shifting its ...

Just Published

China's media dystopia
Media
12 minutes ago
Staff

China's media dystopia

SPIKES ASIA X CAMPAIGN: A panel from Mindshare imagines the various potential fates of media in the world’s most advanced digital market, China, based on the emerging technologies and changing consumer trends we see today.

Upcycling creative content: Making the most out of the least
Marketing
37 minutes ago
Staff

Upcycling creative content: Making the most out of ...

SPIKES ASIA X CAMPAIGN: Business and creative experts explores a leaner, meaner, more cost-efficient, and more agile creative methodology.

Turning chaos into clarity
Advertising
57 minutes ago
Staff

Turning chaos into clarity

SPIKES ASIA X CAMPAIGN: Daniela Bogoricin, Director of Twitter Next APAC, walks us through a selection of the best campaigns on Twitter across the region in 2020, and explores what made them stand out.

Up-skill it to kill it
Advertising
1 hour ago
Staff

Up-skill it to kill it

SPIKES ASIA X CAMPAIGN: In this roundtable, award-winning Ogilvy creatives share their tips on how to stay fresh and relevant.