formula 1

Apr 21, 2022

Red Bull Racing: Winning the race off the track

Red Bull Racing has overtaken Mercedes to become the team with the second-largest fan base in Formula One. Chief marketing officer Oliver Hughes explains how it has been attracting sponsors, engaging with younger audiences and becoming a media platform in a new age of sports marketing

Jul 20, 2021

Aston Martin Formula One team launches fan engagement platform with Havas

It marks the return of the famous Aston Martin name to Grand Prix racing for the first time in more than 60 years.

Aug 29, 2019

Infiniti puts F1 driver Daniel Ricciardo into a different kind of competition

A five-minute film in the style of 'The Office' has the Renault F1 Team driver vying to repeat as employee of the month at one of the brand's dealerships.

Jul 31, 2019

Waiter, there’s a car on my bus

A 3D out-of-home campaign for the Singapore Grand Prix.

Sep 7, 2018

What it's like to work on... Singapore Grand Prix

What revs the operational engines for the team behind the annual Formula 1 race.

Mar 16, 2018

F1 puts fans in wind tunnels for global 'Engineered insanity' campaign

Visceral thrills come to the fore in the sport's first-ever global marketing campaign.