formula 1

Aug 29, 2019

Infiniti puts F1 driver Daniel Ricciardo into a different kind of competition

A five-minute film in the style of 'The Office' has the Renault F1 Team driver vying to repeat as employee of the month at one of the brand's dealerships.

Jul 31, 2019

Waiter, there’s a car on my bus

A 3D out-of-home campaign for the Singapore Grand Prix.

Sep 7, 2018

What it's like to work on... Singapore Grand Prix

What revs the operational engines for the team behind the annual Formula 1 race.

Mar 16, 2018

F1 puts fans in wind tunnels for global 'Engineered insanity' campaign

Visceral thrills come to the fore in the sport's first-ever global marketing campaign.

Jan 23, 2018

Formula One picks Wavemaker and Brainlabs for global media

Former Formula One chief executive Bernie Ecclestone had previously handled media-buying himself.

Nov 28, 2017

Checkered response: F1's new logo

Asia's sports marketers and design chiefs weigh-in on Formula 1's controversial new look