singapore grand prix
Waiter, there’s a car on my bus
A 3D out-of-home campaign for the Singapore Grand Prix.
What it's like to work on... Singapore Grand Prix
What revs the operational engines for the team behind the annual Formula 1 race.
F1 fans in Asia love sponsors: Octagon study
Snapshot of findings from the inaugural Octagon Passion Shift study for F1 in Asia. Please see the related-article link at the bottom of the page for more details.
Sponsoring F1: A fast track to Asian hearts?
New research from Octagon suggests that Asian sports fans are more accepting of the role of sponsors in their sport than European fans, signalling great opportunities for marketers.
Experts laud Singapore Airlines' Formula 1 sponsorship
SINGAPORE - Singapore Airlines association with the Formula 1 race in Singapore provides a touch of pizzazz for the carrier, which has typically shied away from sponsorship deals of this stature.
Singapore Grand Prix party hosted by Campaign Asia-Pacific
Photos from Campaign Asia-Pacific's gathering at the Singapore Grand Prix on Sunday, 22 September.
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