A 3D out-of-home campaign for the Singapore Grand Prix.
What revs the operational engines for the team behind the annual Formula 1 race.
Snapshot of findings from the inaugural Octagon Passion Shift study for F1 in Asia. Please see the related-article link at the bottom of the page for more details.
New research from Octagon suggests that Asian sports fans are more accepting of the role of sponsors in their sport than European fans, signalling great opportunities for marketers.
SINGAPORE - Singapore Airlines association with the Formula 1 race in Singapore provides a touch of pizzazz for the carrier, which has typically shied away from sponsorship deals of this stature.
Photos from Campaign Asia-Pacific's gathering at the Singapore Grand Prix on Sunday, 22 September.
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