f1

Sep 15, 2023

Lewis Hamilton dominates Formula One popularity charts in Singapore

TOP OF THE CHARTS: Ahead of the F1 Singapore Grand Prix 2023, YouGov looks into what’s drawing crowds, favourite drivers and performing artists.

Sep 6, 2023

Thrive to survive: Can creativity help F1 maintain long-term growth and relevance with new audiences?

Formula One's position at the pinnacle of motorsports has long been established, enjoying a large and loyal fan base. So, what do those involved in the sport need to do to ensure it stays that way? Olly Mitchell explores.

Mar 3, 2023

Broadcasters in India are not offering the value we believe our property is worth: Ian Holmes, F1

F1’s director for media rights and content creation discusses why the sport doesn’t have a broadcaster in India, the launch of F1 TV, Drive to Survive, and more.

Jul 20, 2021

Aston Martin Formula One team launches fan engagement platform with Havas

It marks the return of the famous Aston Martin name to Grand Prix racing for the first time in more than 60 years.

May 26, 2020

How a local male-grooming brand is shifting its Vietnam F1 dreams to another gear

X-Men shampoo took prime positioning as an early local F1 partner ahead of the inaugural Vietnam Grand Prix. Then came COVID-19.

Sep 20, 2019

'Commercial models need to catch up to live sports consumption' says F1 tech provider

While broadcasters still play an important role in curating the live sport experience for fans, they must also figure out how to monetise the viewing experience as it spreads across platforms.