Broadcasters in India are not offering the value we believe our property is worth: Ian Holmes, F1
F1’s director for media rights and content creation discusses why the sport doesn’t have a broadcaster in India, the launch of F1 TV, Drive to Survive, and more.
Aston Martin Formula One team launches fan engagement platform with Havas
It marks the return of the famous Aston Martin name to Grand Prix racing for the first time in more than 60 years.
How a local male-grooming brand is shifting its Vietnam F1 dreams to another gear
X-Men shampoo took prime positioning as an early local F1 partner ahead of the inaugural Vietnam Grand Prix. Then came COVID-19.
'Commercial models need to catch up to live sports consumption' says F1 tech provider
While broadcasters still play an important role in curating the live sport experience for fans, they must also figure out how to monetise the viewing experience as it spreads across platforms.
Infiniti puts F1 driver Daniel Ricciardo into a different kind of competition
A five-minute film in the style of 'The Office' has the Renault F1 Team driver vying to repeat as employee of the month at one of the brand's dealerships.
Red Bull and Heineken: F1 marketing overhaul is starting to pay off
Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.
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