DATA POINTS: Research shows CCOs encroaching on CMO territory
The percentage of global CCOs who have oversight for marketing increased by more than a third from 26 per cent in 2012 to 35 per cent in 2014, according to the fifth edition of "The Rising CCO" research by Weber Shandwick and Spencer Stuart. Social media, communications strategies and content publishing are high on the agendas of the CCOs surveyed, who are also hiring digital- and social-media experts and even developing relationships with key online influencers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
‘I’m Worth It’: L'Oréal invites Chinese women to ...
This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.
Gamers are not who brands think they are
From geeks to grandmas, the traditional gamer persona no longer holds true. So what does it mean for brands?
Yahoo retrenches journalists, social media staff in ...
The media giant is pivoting its strategy in Asia towards content curation, and has reportedly laid off 17 members of its local digital team.
Governance, safety, and risk around Gen AI are ...
Ahead of Campaign360, Visa's regional marketer steps into the spotlight to discuss Gen AI's opportunities and pain points and how this transformative technology is reshaping relationships with agency partners.