Sep 12, 2013

DATA POINTS: 63 per cent of rich-media ads are seen

DG MediaMind analysed approximately 16.1 billion rich-media impressions served in Asia-Pacific during the first half of 2013, and found that the average viewable rate for rich media in the Asia Pacific region was 63.6 per cent. The company also confirmed the correlation between campaigns with higher aggregate viewable rates and higher engagement metrics.

Related Articles

Just Published

4 hours ago

'Laundrette': BBH's CMO on the ad that built the agency

Bartle Bogle Hegarty's global CMO reflects on the significance of the 1985 Levi's ad 'Laundrette', following the death of its star, Nick Kamen, this week.

4 hours ago

Neil Christie to leave Wieden+Kennedy

Christie had been supporting the agency in Brazil, China, India and Japan as director of growth markets since 2019.

4 hours ago

Adidas and Nike sales plummet following boycotts

Both brands reported plummeting sales on China’s e-commerce channel, Tmall, in April.

4 hours ago

Software giant SAS launches biggest brand campaign ...

The analytics company is building awareness as competition heats up.