Analysis Media
Emily Tan
Apr 8, 2013

Advertisers should pay for viewable impressions, not just served impressions: DG MediaMind

ASIA-PACIFIC: As part of its Global Benchmarking Report, DG MediaMind measures online ads on the basis of ‘viewability’—the degree to which ads are displayed within the viewable screen and for a visually relevant amount of time.

Ads should be viewable on screen for the right amount of time

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

GroupM to merge agency brands into single P&L

3 GroupM to merge agency brands into single P&L

OMD takes the lead as EssenceMediacom drops out of global rankings

4 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

5 Labubu, the art toy craze and why grown-ups can’t get enough

‘Just tone deaf’—Nike’s marathon campaign backlash

6 ‘Just tone deaf’—Nike’s marathon campaign backlash

EMA 2025 winners revealed in live ceremony

7 2025 winners for Event Marketing Awards announced in live ceremony

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

8 'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

The cookie stays crumbled: APAC experts weigh in on Google decision

9 The cookie stays crumbled: APAC experts weigh in on Google decision

Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

10 Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

Related Articles

Q&A: DG MediaMind's Ricky Liversidge
Nov 30, 2012
Staff Reporters

Q&A: DG MediaMind's Ricky Liversidge

Asia-Pacific’s market maturity challenge: no common ground for performance, viewability, fraud
Sep 19, 2019

Asia-Pacific’s market maturity challenge: no common ...

MediaMath launches 'guaranteed viewable' market
Nov 5, 2018
Staff Reporters

MediaMath launches 'guaranteed viewable' market

APAC markets exceed global benchmarks for viewability, brand safety
Apr 26, 2018
Matthew Miller

APAC markets exceed global benchmarks for viewabilit...

Just Published

Texas governor’s office looks for agency partner to boost tourism from Asia
8 hours ago
Noah Zuss

Texas governor’s office looks for agency partner to ...

Travel expenditures generated $9 billion in state and local taxes in 2023, according to the state.

Google AI Max and SEO: What it means for brands and consumers
8 hours ago
Jean-Christophe Pitié

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

Monks owner S4 Capital reports 11.4% revenue drop with clients 'cautious'
8 hours ago
Will Green

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

Accenture to acquire Japanese digital firm Yumemi
14 hours ago
Staff Reporters

Accenture to acquire Japanese digital firm Yumemi

The deal will bring Yumemi’s 400-strong team into Accenture Song.