Matthew Miller
Apr 26, 2018

APAC markets exceed global benchmarks for viewability, brand safety

TOP OF THE CHARTS: Media-quality report from Integral Ad Science shows which countries are best and worst for digital-ad viewability, brand risk and fraud.

For companies spending their money on digital ads, Malaysia delivers both the highest viewability rate and the lowest brand-safety risk in the region, while Hong Kong has the worst viewability rate and Indonesia presents the highest brand-safety risk.

That's all according to a media-quality report based on the second half of 2017 from Integral Ad Science, which for the first time includes Hong Kong and Taiwan in addition to the Southeast Asia markets the company...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The future of virtual meetings
Premium
2 days ago

The future of virtual meetings

Could multi-hub meetings be the next best thing after face-to-face?

Premium
Rich Asians and crazy holiday mishaps
Premium
2 days ago

Rich Asians and crazy holiday mishaps

Fifteen-market regional campaign for Heineken by Publicis Singapore has fun with seasonal snafus.

Premium
Airbnb and Toei join hands to promote old Tokyo
Premium
2 days ago

Airbnb and Toei join hands to promote old Tokyo

The Tokyo government is working with the US company to highlight the faded charm that still exists in the world's biggest city.

Premium
FWD invites customers to take the plunge
Premium
2 days ago

FWD invites customers to take the plunge

Spot from DDB Group Hong Kong and MediaMonks says the insurer has you covered for leaps into the unknown, whether literal or figurative.