Matthew Miller
Apr 26, 2018

APAC markets exceed global benchmarks for viewability, brand safety

TOP OF THE CHARTS: Media-quality report from Integral Ad Science shows which countries are best and worst for digital-ad viewability, brand risk and fraud.

For companies spending their money on digital ads, Malaysia delivers both the highest viewability rate and the lowest brand-safety risk in the region, while Hong Kong has the worst viewability rate and Indonesia presents the highest brand-safety risk.

That's all according to a media-quality report based on the second half of 2017 from Integral Ad Science, which for the first time includes Hong Kong and Taiwan in addition to the Southeast Asia markets the company...

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