Brands in Asia must continue to re-evaluate how they measure the success of online advertising, says Steve Doyle from ad tech firm InSkin Media.
SHANGHAI - Clickthrough-rates are a false measurement that will lead online advertisers down the wrong path, argues Matthew Harty, Asia-Pacific general manager for Omnicom Media Group's trading desk, Accuen.
ASIA-PACIFIC: As part of its Global Benchmarking Report, DG MediaMind measures online ads on the basis of ‘viewability’—the degree to which ads are displayed within the viewable screen and for a visually relevant amount of time.
SHANGHAI - Renren's chief marketing officer Alvin Chiang is conscious of the scale of Sina and Tencent, but is clear about his priorities for expansion and monetisation of the firm's social networking services in 2013.
BEIJING - The list of radio advertisers in China has continued to lengthen as financial services firms became more active over the first three quarters of 2011.
BEIJING – Two Omnicom agencies, OMD and PHD, will be the first media agencies to utilise the newly launched Target Group Ratings (TGRs), a service by CTR and Kantar Media TGI.
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