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Brands need to stop relying on CTR: ISM
Brands in Asia must continue to re-evaluate how they measure the success of online advertising, says Steve Doyle from ad tech firm InSkin Media.
People who click ads don't buy: FAME 2013
SHANGHAI - Clickthrough-rates are a false measurement that will lead online advertisers down the wrong path, argues Matthew Harty, Asia-Pacific general manager for Omnicom Media Group's trading desk, Accuen.
Advertisers should pay for viewable impressions, not just served impressions: DG MediaMind
ASIA-PACIFIC: As part of its Global Benchmarking Report, DG MediaMind measures online ads on the basis of ‘viewability’—the degree to which ads are displayed within the viewable screen and for a visually relevant amount of time.
INTERVIEW: Renren may be small, but not sitting on its laurels
SHANGHAI - Renren's chief marketing officer Alvin Chiang is conscious of the scale of Sina and Tencent, but is clear about his priorities for expansion and monetisation of the firm's social networking services in 2013.
Radio advertising in China returns, financial industry active: CTR
BEIJING - The list of radio advertisers in China has continued to lengthen as financial services firms became more active over the first three quarters of 2011.
Omnicom agencies secure agreement for Target Group Ratings in China
BEIJING – Two Omnicom agencies, OMD and PHD, will be the first media agencies to utilise the newly launched Target Group Ratings (TGRs), a service by CTR and Kantar Media TGI.
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