Mobile-ad initiative targets SMEs, undercuts agencies
KUALA LUMPUR - MobileAds.com, a Malaysia-based technology startup, has joined hands with Smaato, a global mobile RTB (real-time bidding) ad exchange, to launch an interactive mobile advertising offering for small businesses and budget advertisers.
DATA POINTS: 63 per cent of rich-media ads are seen
DG MediaMind analysed approximately 16.1 billion rich-media impressions served in Asia-Pacific during the first half of 2013, and found that the average viewable rate for rich media in the Asia Pacific region was 63.6 per cent. The company also confirmed the correlation between campaigns with higher aggregate viewable rates and higher engagement metrics.
Big name brands increasingly sign up to rich media initiatives
SINGAPORE – Big name brands are making stronger efforts to use rich media as they look for deeper engagement with consumers, with experts suggesting 2012/13 will a be seminal year for the technology.
Singapore launches its first mobile rich media campaign
SINGAPORE – The Health Promotion Board is set to launch the country’s first mobile rich media campaign in an effort to bring its weight loss programme closer to Singaporeans on the move.
MediaMind launches platform for new rich media concepts
GLOBAL - MediaMind Technologies has launched MediaMind Blocks, a library of instant, downloadable working code components that provides a creative marketplace for advertisers searching for the next big thing in media concepts.
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