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SINGAPORE – The Health Promotion Board is set to launch the country’s first mobile rich media campaign in an effort to bring its weight loss programme closer to Singaporeans on the move.
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Accenture Song is the incumbent on the account.
WPP media arm to change name as part of ongoing restructure.
From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.