Racheal Lee
Apr 4, 2013

Health Promotion Board Singapore calls PR pitch

SINGAPORE – The Health Promotion Board (HPB) has called a pitch to implement an integrated public relations and consumer marketing plan.

The contractual period for the tender is until 31 March, 2015
The contractual period for the tender is until 31 March, 2015

The chosen agency will also conceptualise, plan and manage work leading up to the solicitation of unpaid media coverage. The contractual period for the tender is from 18 July this year to 31 March, 2015, with the option to extend for another 12 months, until 31 March 2016.

The tender consists of a corporate public relations retainer and a consumer marketing communications project.

The corporate public relations retainer involves the agency working with HPB based on a predefined retainer and scope of work to promote its brand and programmes. The consumer marketing communications project will see the agency working with the board to value-add to its consumer campaigns, applications and marketing initiatives.

The complete set of specifications will be distributed after a compulsory tender briefing on 12 April, and the submission of the signed non-disclosure agreement.

Earlier, HPB launched two open tenders, to appoint marketing and media agencies to conceptualise, plan and implement integrated marketing and communications campaigns.

Related Articles

Just Published

10 hours ago

Facebook extends 'more together' thought with ...

Watch the film conceptualised by Taproot Dentsu here.

10 hours ago

Ogilvy names Liz Taylor as global chief creative ...

Taylor becomes first woman to hold Ogilvy's top creative position.

11 hours ago

Don’t like policing people and if a brand is legal, ...

The Indian actor opens up what he likes and dislikes about advertising, why he’s not on social media, and why he believes OTT is far superior to television

12 hours ago

Airbnb halves performance marketing spend with ...

Total marketing spend fell 45% as Airbnb used 'brand to attract more guests via direct or unpaid channels'.