Matthew Miller
Feb 11, 2019

Health Promotion Board appoints Publicis Groupe, Pico

The winning companies will form a bespoke team to serve the client.

An HPB event in September 2018.

The Health Promotion Board of Singapore has appointed a Publicis Groupe-led consortium that also includes Pico for integrated marketing. The news follows a competitive pitch in which the client was looking for a strategic brand lead, creative production and experiential marketing services.

Publicis Groupe will be responsible for conceptualising, planning and implementing all integrated marketing and communication campaigns for HPB’s health initiatives, the agency said.

A bespoke team led by Joanne...

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