Consumer loyalty and growing individualism pose challenges: Brand Summit China

A lively panel debate about whether Chinese consumers are more disloyal than others kicked off the the Brand Summit China, held in Shanghai yesterday.

All brands are after Chinese consumers and their rising incomes, but they are also a fickle lot. For example, only 54 brands which made the list of China's top 100 brands list in 2007 part of Campaign's Asia's Top 1000 Brands report, remained on the top 100 list in 2017.

A lively panel debate about whether Chinese consumers are more disloyal than others kicked off the the Brands Summit China, held in Shanghai yesterday....

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