Staff Reporters
Aug 2, 2017

Construction company fields gaily-painted concrete trucks

In Malaysia, construction company Lafarge invited students to paint its trucks using Dulux paints and is now letting members of the public vote on their favourite designs.

Lafarge Malaysia’s 'Happiness in the city' Truck Design Competition drew 42 entries from students at 16 universities and colleges. A panel of judges shortlisted 14 designs that did the best job of reflecting the theme, and public voting is open until August 15 on the brand's Facebook page or here, with prizes totalling RM6,000 (US$1,400) on the line.

Thierry Legrand, Lafarge Malaysia’s President and Chief Executive Officer"

We believe that seeing the Happiness trucks can bring a smile and lift the mood, as most of us do not expect to see colourful, beautiful cement tankers and concrete trucks. As young talents are very important in the effort to create happier cities, we decided to work with students for this competition, to support these young talents by providing our trucks as platforms for their great work.

Lafarge recently chose Dentsu Aegis Network's Columbus as its digital AOR.


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