ASIA'S TOP 1000 BRANDS: Breakfast Briefing in Shanghai
After the release of Asia's Top 1000 Brands in July this year, the marketers behind the winning brands in China were treated to a review of this year's findings at a breakfast briefing at the Grand Hyatt in Shanghai. The study, now in its ninth year, is Campaign Asia-Pacific's eagerly awaited annual ranking of consumer brand-recall, produced in cooperation with Nielsen. This year, for the first time, Campaign extended the Top 1000 Brands from the pages of the magazine to an in-person event.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Rahat Kapur joins Campaign Asia-Pacific
As editor, she will lead the publication's daily coverage and manage its team of journalists in the region.
Top advertisers’ KOL spend in China up tenfold ...
Ebiquity's new study indicates that leading brands in China steered more KOL advertising to Douyin and Red but less on WeChat and Weibo.
Asia-Pacific Power List 2023: Kainaz Gazder, P&G
With a focus on building brand discipline capability and creating campaigns that reflect the diverse daily lives of people in the region, Gazder's leadership has led to P&G's success in delivering sustained growth and brand value creation.
Consumers in APAC continue to be keen to share ...
TOP OF THE CHARTS: Twilio research digs into consumers' mindsets around significant data privacy and digital marketing shifts, including the move away from cookies.