SINGAPORE - In July this year, Campaign Asia-Pacific released Asia's Top 1000 brands in collaboration with Nielsen. Representatives from some of the winning brands joined Campaign yesterday at the Intercontinental in Singapore for a breakfast briefing detailing findings from the Top 1000 Brands report.
After the release of Asia's Top 1000 Brands in July this year, the marketers behind the winning brands in China were treated to a review of this year's findings at a breakfast briefing at the Grand Hyatt in Shanghai. The study, now in its ninth year, is Campaign Asia-Pacific's eagerly awaited annual ranking of consumer brand-recall, produced in cooperation with Nielsen. This year, for the first time, Campaign extended the Top 1000 Brands from the pages of the magazine to an in-person event.
SHANGHAI - After the release of Asia's Top 1000 Brands in July this year, the marketers behind the winning brands in China were treated to a review of this year's findings at a breakfast briefing here this morning.
Details on the exclusive content within the 2012 Asia's Top 1000 Brands ranking—and how to get access to it.
ASIA-PACIFIC - Asia's Top 1000 Brands, produced by Campaign Asia-Pacific along with global information and insights provider Nielsen, includes not only the Top 1000 list but also adspend figures and agency relationships for each of the top 100 brands.
The brands our Asia's Top 1000 Brands ranking show certain personality traits that make them more resonant with consumers in the region. In this gallery, we feature brands that consumers identify with some of these traits: innovative, hard-working, youthful, and digitally savvy. Position in this gallery does not denote position in the Asia's Top 1000 Brands ranking; to see where these brands rank, please visit campaignasia.com/top1000.
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