Staff Reporters
Jul 18, 2012

ASIA'S TOP 1000 BRANDS: What's inside and how to access it

Details on the exclusive content within the 2012 Asia's Top 1000 Brands ranking—and how to get access to it.

ASIA'S TOP 1000 BRANDS: What's inside and how to access it

The Asia’s Top 1000 Brands report, produced by Campaign Asia-Pacific, is the region’s most anticipated top-of-mind brand study.

The complete ranking, which is available only to subscribers, identifies the top 1000 brands across the region based on consumer’s recall, desire to own, and intention to purchase. Presented in tabular format, the ranking is searchable and also includes adspend figures and agency partners for the top 100 brands.

For immediate access 
Click to subscribe to Campaign Asia-Pacific 
or 
call +852 2122 5227

The July issue of Campaign Asia-Pacific contains 40+ pages devoted to the research. Highlights include country- and category-specific breakdowns and expert opinions on the trends affecting brands in the region. The July issue will be available soon, in its entirety, in e-book format, to subscribers only. 

Throughout the month, the online home page for the Top 1000 Brands report will feature selections from the exclusive magazine content, as well as additional online-only items. These highlights will be freely available online for a limited time (and, like everything else on this website, available at all times to subscribers). Please check back often, and subscribe to our e-bulletins to make sure you don't miss anything.

Methodology

The Asia’s Top 1000 Brands study is based on a survey conducted by Campaign Asia-Pacific and global information and insights provider Nielsen.

The survey was conducted online in 12 markets across Asia-Pacific (Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam), with 400 respondents surveyed in each market. Quotas were based on age, gender and monthly household income to be representative of the population.

Ranking of brands was ascertained based on responses to the below two questions as they related to 14 major categories (alcohol, financial services, automotive, retail, restaurants, food, beverage, consumer electronics, computer hardware, computer software, courier services, media and telecommunications, travel and leisure, and household and personal care) and 73 sub-categories.

Question 1: “When you think of the following category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in this category.”

Question 2: “Apart from the best brand that you entered, which brand do you consider to be the second best brand in the category?”

Related Articles

Just Published

21 hours ago

Cannes Lions Creative Strategy jury president eyes ...

CANNES LIONS JURY PRESIDENT Q&A: Campaign speaks with Publicis Groupe's SEA CEO Amrita Randhawa to understand what brands and agencies should be aware of in their entries.

22 hours ago

Women to Watch Greater China 2023: Shuang Xu, BCW

From delivering growth to winning awards to transforming the business and creating new tools and capabilities while nurturing teams, Xu has basically done it all, leading by example.

22 hours ago

The grades are in: Agency Report Cards debut Monday

We assessed 30 APAC agency networks—in great detail. The in-depth report cards on their 2022 performance in growth, innovation, creativity and effectiveness, DEI and sustainability, and overall management quality, will be revealed on Monday.

23 hours ago

TikTok isn’t a saint, but it shouldn’t be seen as ...

Campaign's tech and media editor shares his thoughts on TikTok's CEO Shou Zi Chew's more than five-hour-long testimony in front of the US Congress.