Mar 26, 2014
Absolut Vodka hosts party in a disused Hong Kong factory warehouse
A party on 21 March celebrated Absolut's first ArtBeat project, curated by conceptual artist Jay Forster and DJ duo Daft Pink and presented by Hong Kong-based brand activation agencies BrandRapport and BrandBeat. Absolut has strong brand positioning in the art space, but its agencies wanted to create something that brought that down to a local level in Hong Kong.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Related Articles
The Work
May 13, 2015
Absolut nights: Absolutely boring
Just Published
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
Marketing
12 hours ago
Should brands be charging for brand experiences?
Paid-for experiences can make an impact on people's perception and engagement.
Marketing
12 hours ago
Unilever shareholder's attack on sustainability ...
Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance'.
Advertising
13 hours ago
IPG was top-performing global agency stock in 2021
Recovery from pandemic drove up share prices by double-digit percentages across the agency sector.
Digital
2 days ago
Stagwell brings Coconuts Media into its global ...
In a potential precursor to acquisition, the publisher will collaborate with Stagwell agencies on client pitches and media offerings across Asia-Pacific as part of its regional growth strategy.