Mar 26, 2014
Absolut Vodka hosts party in a disused Hong Kong factory warehouse
A party on 21 March celebrated Absolut's first ArtBeat project, curated by conceptual artist Jay Forster and DJ duo Daft Pink and presented by Hong Kong-based brand activation agencies BrandRapport and BrandBeat. Absolut has strong brand positioning in the art space, but its agencies wanted to create something that brought that down to a local level in Hong Kong.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.PNG&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
The Work
May 13, 2015
Absolut nights: Absolutely boring
Just Published
Advertising
1 hour ago
Publicis.Poke to help employees facing the menopause
Policy aims to break down taboo of speaking about the menopause at work.
Marketing
2 days ago
Mindshare adds dedicated China leadership
EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.
Advertising
2 days ago
Pinterest unveils new tools and insights for marketers
Major takeaways from the platform’s first global advertiser summit.
Marketing
2 days ago
Crash Course: How to develop a content strategy
You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.