Catwalk to celebrate vodka brand's limited-edition recycled bottle during London Fashion Week.
Brands and artists can make beautiful music together—if they work together in harmony
A party on 21 March celebrated Absolut's first ArtBeat project, curated by conceptual artist Jay Forster and DJ duo Daft Pink and presented by Hong Kong-based brand activation agencies BrandRapport and BrandBeat. Absolut has strong brand positioning in the art space, but its agencies wanted to create something that brought that down to a local level in Hong Kong.
NEW DELHI - In line with its heritage as a brand that uses the arts to enhance its image, Absolut vodka featured its bottles in an interactive art installation created by SapientNitro for the India Art Fair in late January.
SHANGHAI and BEIJING - The Brand Union has appointed Malaysia-Chinese creative veteran Juan Tan as creative director, China. He will spearhead both of its Beijing and Shanghai offices.
SINGAPORE – Absolut has collaborated with Chinese avant-garde artist Gao Yu to launch its first-ever China limited edition design, of which only 72 bottles will be released in Singapore before Lunar New Year.
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