absolut
Absolut personifies diverse cocktails in biggest global campaign in a decade
The three-minute music video celebrates diversity and the power of mixing.
Ogilvy nabs Absolut global creative account from BBH
The creative agency will lead global strategic and creative duties for the Pernod Ricard brand.
Global Absolut campaign imagines end of life behind screens
In a visually stunning new campaign by BBH Singapore, actor Tessa Thompson, C-Pop star Jolin Tsai, pro gamer Ricki Ortiz and musician MNEK break on through to the other side—to enjoy drinks IRL.
Absolut champions trash with sustainability-focused fashion show
Catwalk to celebrate vodka brand's limited-edition recycled bottle during London Fashion Week.
Seven rules of music and brand partnerships
Brands and artists can make beautiful music together—if they work together in harmony
Absolut Vodka hosts party in a disused Hong Kong factory warehouse
A party on 21 March celebrated Absolut's first ArtBeat project, curated by conceptual artist Jay Forster and DJ duo Daft Pink and presented by Hong Kong-based brand activation agencies BrandRapport and BrandBeat. Absolut has strong brand positioning in the art space, but its agencies wanted to create something that brought that down to a local level in Hong Kong.
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