Mar 24, 2023

Kraft Heinz partners with Pernod Ricard on pasta vodka sauce inspired by Gigi Hadid

Company admits being 'predictably late to the party'.

Jun 7, 2022

Absolut personifies diverse cocktails in biggest global campaign in a decade

The three-minute music video celebrates diversity and the power of mixing.

Mar 21, 2021

Ogilvy nabs Absolut global creative account from BBH

The creative agency will lead global strategic and creative duties for the Pernod Ricard brand.

Nov 11, 2020

Global Absolut campaign imagines end of life behind screens

In a visually stunning new campaign by BBH Singapore, actor Tessa Thompson, C-Pop star Jolin Tsai, pro gamer Ricki Ortiz and musician MNEK break on through to the other side—to enjoy drinks IRL.

Feb 12, 2020

Absolut champions trash with sustainability-focused fashion show

Catwalk to celebrate vodka brand's limited-edition recycled bottle during London Fashion Week.

Dec 2, 2014

Seven rules of music and brand partnerships

Brands and artists can make beautiful music together—if they work together in harmony