Matt Williams
Jun 9, 2011

Y&R and Taxi win global Revlon creative

GLOBAL - Cosmetics company Revlon is set to hand WPP's Young & Rubicam and Taxi global creative duties on a large slice of its business.

One of Revlon's many faces, Jessica Alba
One of Revlon's many faces, Jessica Alba

In addition to the main Revlon brand the agencies will take on digital work for Mitchum deodorant.

The pitch was led by Young & Rubicam and involved undisclosed agencies.

The decision to hand the work, formerly produced in-house, to agencies comes nine months after former Coca-Cola executive Julia Goldin joined Revlon as chief marketing officer.

Revlon had not returned requests for comment at the time of publication.

This article was first published on campaignlive.co.uk.

Source:
Brand Republic
Tags

Related Articles

Just Published

4 hours ago

Yext throws it back to the ‘90s

The integrated marketing campaign spotlights outdated search technology with a side of nostalgia.

5 hours ago

Heineken reignites sporting rivalries ahead of Uefa ...

Campaign created by Le Pub, includes activations during the tournament across Europe, with support from brand ambassador and France legend Thierry Henry.

5 hours ago

Is spam-busting AI tech reducing amount of hate ...

Hate removal has spiked, but overall content deletion is down. Is spam-busting AI tech the answer?

2 days ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.