Matt Williams
Jun 9, 2011

Y&R and Taxi win global Revlon creative

GLOBAL - Cosmetics company Revlon is set to hand WPP's Young & Rubicam and Taxi global creative duties on a large slice of its business.

One of Revlon's many faces, Jessica Alba
One of Revlon's many faces, Jessica Alba

In addition to the main Revlon brand the agencies will take on digital work for Mitchum deodorant.

The pitch was led by Young & Rubicam and involved undisclosed agencies.

The decision to hand the work, formerly produced in-house, to agencies comes nine months after former Coca-Cola executive Julia Goldin joined Revlon as chief marketing officer.

Revlon had not returned requests for comment at the time of publication.

This article was first published on

Brand Republic

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