OPINION: Moove Media risks creating resentment by making it harder for "captive" Singapore taxi passengers to opt out of advertising.
With Uber and Grab having launched trials, plus local players Oway Ride and now Hello Cabs eyeing opportunities in Myanmar, Y&R Yangon’s Milla Chaplin explains why they could be in for a bumpy ride.
SINGAPORE - Startups looking for significant business growth should forget about advertising and focus on "growth hacking", according to GrabTaxi’s regional marketing head.
HONG KONG - Uber launched its taxi integration in Hong Kong today to expand the brand’s service and consumer reach. Word-of-mouth is its main tool for both marketing and expansion.
SHANGHAI - Over 21,000 Shanghainese have signed up for a unique health challenge that in-taxi interactive media company's Touchmedia's is running.
GLOBAL - Cosmetics company Revlon is set to hand WPP's Young & Rubicam and Taxi global creative duties on a large slice of its business.
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