Kenny Lim
Feb 24, 2010

Youth Olympic Games appoints Ogilvy Public Relations for global communications brief

SINGAPORE - The Singapore Youth Olympic Games Organising Committee (SYOGOC) has appointed Ogilvy Public Relations as its PR agency partner to take on a global communications plan for the international multi-sport event.

Singapore Youth Olympic Games
Singapore Youth Olympic Games
The appointment was made following a competitive multi-agency pitch for the estimated S$1.9 million (US$1.35 million) account. The strength of the global Ogilvy network was also a key consideration in the appointment.

Ogilvy PR is expected to drive awareness and engagement among local and international audiences while also ramping up the profile of Singapore as a host city.

Targeting local and international media, Ogilvy PR will promote the Games to youths as well as would-be athletes, and non-athlete participants including coaches, parents and key stakeholders such as the International Olympic Committee.

A major event in the run-up to the Games would be the lighting of the Youth Olympic Flame. The torch-relay run will start off in Greece and journey to one city in Europe, Africa, America, Oceania and Asia before concluding at the Opening Ceremony of the Games in August.

Last year, the SYOGOC appointed McCann Worldgroup and ZenithOptimedia in Singapore as its marketing and media agency partners.

Source:
Campaign Asia

Related Articles

Just Published

10 hours ago

Creative Minds: Rosie Stone on becoming an ...

The Leo Burnett creative made quite a U-turn from writing Justin Bieber articles to solving briefs, creating campaigns and finding 'aha' moments in advertising. Here's her story.

12 hours ago

What the Disney—Reliance merger means for marketers ...

As Disney's long-standing efforts to establish a presence in India seem to have paid off with the newly-announced Reliance merger, we take a preliminary look at what the deal signifies for marketers in the world's most populous nation.

12 hours ago

Global new business spotlight: Publicis dominates ...

While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.

13 hours ago

'It’s time to move': Google’s VP, Global Ads on ...

Google’s vice president of Global Advertising Strategies, Dan Taylor, unpacks everything from Chrome’s incoming cookie deprecation deadline to the need to invest in AI amid legacy systems' privacy-fuelled decline.