Apr 22, 2010

Singapore Youth Olympic Games | I Can | Singapore

The Singapore Youth Olympic Games (SYOG) has launched its promotional television commercial, four months before the games begin in August.

With the support of print and outdoor executions, the television commercial takes on the theme of ‘I can’ under the bigger umbrella of the ‘Power of youth’.

The voiceover in the commercial describes the experience of young and talented athletes around the world. They are not eligible to drink, club or drive, but they can move the hearts and emotions of every nation. The campaign portrays faces of all races to deliver a global perspective on the SYOG.

The Youth Olympic Games Organising Committee placed promotion of the sporting events in the hands of McCann Worldgroup Singapore last July 2009. MRM Worldwide is responsible for the online creative.

Singapore Youth Olympics Games
Singapore Youth Olympics Games
Project I Can
Client Singapore Youth Olympic Games
Creative agency McCann Worldgroup, Singapore
Executive creative director Farrokh Madon
Senior copywriter Parixit Bhattacharya
Art directors Goh Wee Kim, Ang Sheng Jin, Jenne Hew
Agency producer Charmaine Wong
Account servicing Pim Pritsangkul, Hoong Yun Peng, Lena Liew, Ellen Tan
Production company Salt Films
Director Desmond Tan
Producer Michelle Tan
Music The Gunnery, Ben Rosen
Sound design & arrangement Evan Roberts
Post-production company Black Magic Design
Photography Panna Pictures, Goh Chuan Hock
Digital imaging Jenne Hew
Digital agency MRM Worldwide
Exposure Television, print, outdoor, online

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