Apr 22, 2010

Singapore Youth Olympic Games | I Can | Singapore

The Singapore Youth Olympic Games (SYOG) has launched its promotional television commercial, four months before the games begin in August.

Singapore Youth Olympic Games | I Can | Singapore
With the support of print and outdoor executions, the television commercial takes on the theme of ‘I can’ under the bigger umbrella of the ‘Power of youth’.

The voiceover in the commercial describes the experience of young and talented athletes around the world. They are not eligible to drink, club or drive, but they can move the hearts and emotions of every nation. The campaign portrays faces of all races to deliver a global perspective on the SYOG.

The Youth Olympic Games Organising Committee placed promotion of the sporting events in the hands of McCann Worldgroup Singapore last July 2009. MRM Worldwide is responsible for the online creative.



Singapore Youth Olympics Games
Singapore Youth Olympics Games
Credits:
Project I Can
Client Singapore Youth Olympic Games
Creative agency McCann Worldgroup, Singapore
Executive creative director Farrokh Madon
Senior copywriter Parixit Bhattacharya
Art directors Goh Wee Kim, Ang Sheng Jin, Jenne Hew
Agency producer Charmaine Wong
Account servicing Pim Pritsangkul, Hoong Yun Peng, Lena Liew, Ellen Tan
Production company Salt Films
Director Desmond Tan
Producer Michelle Tan
Music The Gunnery, Ben Rosen
Sound design & arrangement Evan Roberts
Post-production company Black Magic Design
Photography Panna Pictures, Goh Chuan Hock
Digital imaging Jenne Hew
Digital agency MRM Worldwide
Exposure Television, print, outdoor, online
 

Related Articles

Just Published

3 hours ago

UM names former Mediacom US leader as global CEO

Sasha Savic takes up the role and will report to IPG Mediabrands chief Eileen Kiernan.

10 hours ago

A Chinese New Year controversy: is Gucci fur-real?

The Italian luxury house scrambles to remove products, after animal rights activists called out the use of rabbit felt in its Year of the Rabbit capsule. Can Gucci hop out of this mess?

10 hours ago

‘Purpose’ still has a purpose

From Cannes to the pages of Campaign, purpose fatigue is taking hold, as creatives rail against po-faced, sanctimonious campaigns devoid of humour.

11 hours ago

Mindshare names global Unilever account lead

Ailsa Lochrie was most recently chief commercial officer, EMEA.