T-Shaped will help the IPG agencies’ clients achieve growth through digital business transformation.
Prolific marketer Alex Lopez has been responsible for some of Nike’s most talked-about campaigns in the past 20 years.
McCann APAC chairman Prasoon Joshi pens the manifesto for the 'disruptive', 'action-oriented' channel.
The network moves Alex Lubar to North America, adds APAC oversight to Ghassan Harfouche's MENA/Turkey remit, and names Ji Watson CEO in Japan.
Some ad folks believe postponing Cannes Lions 2021 to a later date in the year would have made more sense, while others think it would mess up the schedule
Consumers in APAC concerned about worsening inequalities and don't want brands to sell dreams: Report
Asia-Pacific consumers chart higher than the global average when it comes to financial and racism concerns caused by the pandemic, and brands should respond accordingly, study finds.
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