mccann worldgroup
40 Under 40 2023: Shu Wu, McCann Worldgroup
Shu Wu's transformative leadership led McCann Worldgroup China through unprecedented success, securing major clients and empowering diverse talents for the company
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McCann APAC president Ghassan Harfouche on navigating the business of creativity
In an exclusive interview, Ghassan Harfouche, president of McCann Worldgroup in Asia-Pacific sat down with Campaign while on a recent trip to Singapore. Here, he shares his leadership strategy, experiences across different regions, and how the agency is navigating challenges ahead.
Javier Campopiano: 'This is a strong industry but sometimes we have to believe more'
McCann Worldgroup’s global CCO believes adland can rediscover its mojo by embracing new things – including AI.
McCann Worldgroup CEO Daryl Lee: Creative shouldn’t cede attribution and measurement of brand performance to media agencies
A year into his role as MWG’s global chief executive, the former IPG Mediabrands boss is basking in the glow of a triple-Grand Prix performance at Cannes and wants McCann to properly value its brand-transforming creativity.
MRM appoints Jonathan Beh as China CEO
As a digital marketing veteran of programmatic and performance marketing, Beh joins MRM from IPG's sister agency, Kinesso.
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'What's true in life is true in advertising': McCann's Harjot Singh on why great strategists will always be students for life
After 13 years at the organisation, McCann Worldgroup's group chief strategy officer is no stranger to the whims and fancies of the creative calling. In an exclusive chat with Campaign, he shares his thoughts on life, advertising and finding the magic in everything that falls in between.
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