sport

Aug 12, 2022

Son Heung-Min chooses ‘boldness’ in Tiger Beer campaign

Publicis unveils Tiger’s second brand film following Son’s signing as brand ambassador.

Jul 4, 2022

EE tackles online sexist abuse in campaign telling men it's their problem

Work by Saatchi & Saatchi shows women going through pain for their sport.

Jan 7, 2022

‘A complete mess’: Novak Djokovic saga causes reputational damage

PR pros weigh in on the poor communications practice that led to confusion and anger ahead of one of the sporting world’s most-watched tournaments.

Sep 16, 2021

Teeing up your brand for sports partnerships

The 11 questions every brand should ask when preparing to team up in sports, according to this R3 media consultant.

Aug 19, 2020

How advertising fuels racist myths in sport

The best and worst of how we deal with race as a society is exaggerated in sport, so the myths surrounding it must be re-examined.

Aug 2, 2020

Drop the ‘girl power’ shtick when marketing women’s sport

Now, more than ever, brands must help to normalise women’s sport.