sport

Jan 7, 2022

‘A complete mess’: Novak Djokovic saga causes reputational damage

PR pros weigh in on the poor communications practice that led to confusion and anger ahead of one of the sporting world’s most-watched tournaments.

Sep 16, 2021

Teeing up your brand for sports partnerships

The 11 questions every brand should ask when preparing to team up in sports, according to this R3 media consultant.

Aug 19, 2020

How advertising fuels racist myths in sport

The best and worst of how we deal with race as a society is exaggerated in sport, so the myths surrounding it must be re-examined.

Aug 2, 2020

Drop the ‘girl power’ shtick when marketing women’s sport

Now, more than ever, brands must help to normalise women’s sport.

Jun 26, 2019

Kobe Bryant is still the MVP in China, and other learnings from Sport Focus

Attendees at yesterday's event in Shanghai heard advice from the NFL, La Liga, PepsiCo, Mailman Group, and the Drone Racing League, among others.

Jun 26, 2019

Chinese brands waking up to the power of sports marketing

To leverage sports properties, it’s important for Chinese brands to think beyond the stoppage time of a match by considering the entire ecosystem of the sport they’re investing in.