sport

Aug 19, 2020

How advertising fuels racist myths in sport

The best and worst of how we deal with race as a society is exaggerated in sport, so the myths surrounding it must be re-examined.

Aug 2, 2020

Drop the ‘girl power’ shtick when marketing women’s sport

Now, more than ever, brands must help to normalise women’s sport.

Jun 26, 2019

Kobe Bryant is still the MVP in China, and other learnings from Sport Focus

Attendees at yesterday's event in Shanghai heard advice from the NFL, La Liga, PepsiCo, Mailman Group, and the Drone Racing League, among others.

Jun 26, 2019

Chinese brands waking up to the power of sports marketing

To leverage sports properties, it’s important for Chinese brands to think beyond the stoppage time of a match by considering the entire ecosystem of the sport they’re investing in.

Jun 13, 2018

The unofficial route to World Cup glory

Winning through content creation: The case for not becoming an official FIFA World Cup partner.

Sep 2, 2016

PHOTOS: Bacardi-Martini celebrates F1 hits with life-sized replicas

Life-sized replicas of Williams Martini Racing’s FW38 race car on display around Singapore