sport
‘A complete mess’: Novak Djokovic saga causes reputational damage
PR pros weigh in on the poor communications practice that led to confusion and anger ahead of one of the sporting world’s most-watched tournaments.
Teeing up your brand for sports partnerships
The 11 questions every brand should ask when preparing to team up in sports, according to this R3 media consultant.
How advertising fuels racist myths in sport
The best and worst of how we deal with race as a society is exaggerated in sport, so the myths surrounding it must be re-examined.
Drop the ‘girl power’ shtick when marketing women’s sport
Now, more than ever, brands must help to normalise women’s sport.
Kobe Bryant is still the MVP in China, and other learnings from Sport Focus
Attendees at yesterday's event in Shanghai heard advice from the NFL, La Liga, PepsiCo, Mailman Group, and the Drone Racing League, among others.
Chinese brands waking up to the power of sports marketing
To leverage sports properties, it’s important for Chinese brands to think beyond the stoppage time of a match by considering the entire ecosystem of the sport they’re investing in.
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