sport

Aug 20, 2023

Epic Bet365 film sees an average throw trigger curling mania

Never ordinary' shows any sport can feel as epic as the Premier League.

Jul 19, 2023

The Women’s World Cup: Will brands get equality in sport right?

Brand sponsors of women’s sports often sound patronizing, or worse, unwittingly reinforce harmful misconceptions.

Aug 12, 2022

Son Heung-Min chooses ‘boldness’ in Tiger Beer campaign

Publicis unveils Tiger’s second brand film following Son’s signing as brand ambassador.

Jul 4, 2022

EE tackles online sexist abuse in campaign telling men it's their problem

Work by Saatchi & Saatchi shows women going through pain for their sport.

Jan 7, 2022

‘A complete mess’: Novak Djokovic saga causes reputational damage

PR pros weigh in on the poor communications practice that led to confusion and anger ahead of one of the sporting world’s most-watched tournaments.