WPP has retained longtime client BP's global accounts across media, advertising and PR through the launch of a cross-agency 'Team Energy', following a competitive review.
Team Energy, created specifically for the oil and gas giant, will provide services including advertising, media investment management, digital media, marketing communication and branding services, public relations and brand research.
It is formed with staff from WPP agencies that include VML, Ogilvy, Mindshare, Grey, Essence,...
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