Aug 30, 2023

Why oil and gas companies are tapping influencers to clean up their image

Fossil fuel giants like Shell and BP are leaning on influencers to promote their green initiatives and rewards programs as ad giants address their role in the climate crisis.

May 10, 2018

WPP retains BP's global media, advertising and PR

Formation of cross-agency 'Team Energy' helps WPP hold onto longtime client following a competitive review.

May 12, 2015

BP Australia campaign debuts brand's new global positioning

MELBOURNE - A new campaign promoting a partnership between BP Australia and Velocity's frequent flyer rewards programme is also the first to use BP's new global brand platform 'Go your way'.

Jan 28, 2013

Mindshare Hong Kong selects Nokia's Tracy Cheng to lead L’Oreal account

HONG KONG - Mindshare Hong Kong has appointed Tracy Cheng, ex-head of marketing of Nokia Hong Kong, to be its new deputy leader and account lead for L’Oréal account.

Oct 17, 2011

Vietnam's Red Brand Builders bolsters creative and hires brand consultancy lead

HO CHI MINH - Vietnam-based branding and marketing agency Red Brand Builders (RBB) has recently promoted a new creative director and hired a new head of brand strategy consulting

Jan 12, 2011

Nikkei Business Publications names new MD for Asia

HONG KONG – Nikkei Business Publications Asia, (Nikkei BP) has appointed Kaz Yahiro as managing director for its operations in the region outside Japan.