Emily Tan
Jun 19, 2017

WPP folds Neo@Ogilvy into Mindshare

Neo's global CEO Nasreen Madhany and global COO Bradley Rogers will join the Mindshare leadership team.

Madhany Nasreen

Starting 17 June, NeoOgilvy, Ogilvy's media agency and performance arm, will be part of the newly formed Mindshare Performance Group.

NeoOgilvy's management will join Mindshare's FAST Future Adaptive Specialist Team leadership as part of the Mindshare Performance Group. 

Nasreen Madhany, global chief executive of Neo and Bradley Rogers, global chief operating officer, Neo, will join the Mindshare leadership team in addition to continuing in their existing roles.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Stalling of China's mobility sector calls for big innovation
Premium
23 hours ago

Stalling of China's mobility sector calls for big ...

TOP OF THE CHARTS: Better services, higher prices and greater platform innovation are needed to see profitability increase for ride-hailing and other services, according to Bain.

Premium
Fixing programmatic: 'We’re doing the hard stuff now'
Premium
23 hours ago

Fixing programmatic: 'We’re doing the hard stuff now'

MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.