Jan 16, 2020

Mindshare forges closer links with Neo to unite brand and demand

'Refocus' will result in number of new roles across Mindshare and Neo.

Jun 19, 2017

WPP folds [email protected] into Mindshare

Neo's global CEO Nasreen Madhany and global COO Bradley Rogers will join the Mindshare leadership team.

Oct 7, 2014

Holograms, 'freedom declarations' drive Adidas NEO campaign

SHANGHAI - In its first piece of work for Adidas NEO since taking over from Isobar, independent agency Arkr Digital has tried to form an intersection of technology and fashion using holographic projections and dual-screen interactions.

Sep 12, 2012

wwwins Isobar launches China’s first TVC-aware app for adidas NEO

SHANGHAI - A global TV campaign for adidas's youth line, adidas NEO, will be launched first in China on 15 September, supported by a mobile application that allows consumers to interact in real-time with the TVC via audio Mackin technology—a first in China.

Jun 14, 2011

XL Axiata hands business to Oze and DDB

INDONESIA – XL Axiata, Indonesia’s third largest telco, is believed to have handed its communication campaign for prepaid and media data services (MDS) to Oze Indonesia, while DDB picked up BTL.

Nov 25, 2009

Bank Danamon set to pitch creative in Indonesia

JAKARTA - Bank Danamon, one of Indonesia's top ten banks, is tipped to pitch its creative account.