'Refocus' will result in number of new roles across Mindshare and Neo.
Neo's global CEO Nasreen Madhany and global COO Bradley Rogers will join the Mindshare leadership team.
SHANGHAI - In its first piece of work for Adidas NEO since taking over from Isobar, independent agency Arkr Digital has tried to form an intersection of technology and fashion using holographic projections and dual-screen interactions.
SHANGHAI - A global TV campaign for adidas's youth line, adidas NEO, will be launched first in China on 15 September, supported by a mobile application that allows consumers to interact in real-time with the TVC via audio Mackin technology—a first in China.
INDONESIA – XL Axiata, Indonesia’s third largest telco, is believed to have handed its communication campaign for prepaid and media data services (MDS) to Oze Indonesia, while DDB picked up BTL.
JAKARTA - Bank Danamon, one of Indonesia's top ten banks, is tipped to pitch its creative account.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins