Staff Reporters
Feb 10, 2021

Will Isobar recapture its creative-technical mojo?

AGENCY REPORT CARD: The Dentsu agency known for its creative technical wizardry held its own business-wise in 2020. But has it lost a step? And how does it fit into a rapidly changing Dentsu?


Isobar is set to play a key role within a vastly more integrated Dentsu, and 2020 was a year of transforming for that future. We see a lot of power inherent in Isobar's expertise, and it launched an impressive new content play in 2020. But we also see signs of concern over its once magical melding of creativity and technology.

How did we grade Dentsu's experience-minded agency network? Our full Agency Report Card on Isobar—including the overall grade plus a detailed analysis and scores for management; innovation; clients and business; creativity; and people and diversity—is available only to Campaign Asia-Pacific members.

Become a member to get access to all 39 of the 2020 Agency Report Cards, plus many additional benefits.

Related Articles

Just Published

12 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

12 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

12 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

12 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.