This appointment follows recent hires including Mark Watkin as MD and Damian Royce as digital CD.
While with Clemenger BBDO, Reardon has worked with brands like Mercedes-Benz, Dulux and Corona. His awards include a Cannes Grand Prix.
Whybin TBWA chairman and partner Scott Whybin said, “Paul is quite a unique individual. He’s not just great creatively, but he has also been blessed with real leadership qualities." He also noted that Reardon was a potential partner for the firm. "That’s something we’ll decide together over the following months.”
Reardon said, “The Whybin\TBWA network is currently investing in a huge level of agency development. And the energy this brings with it is palpable.”
