Staff Reporters
Aug 5, 2011

Whybin TBWA Melbourne hires new executive creative director

MELBORNE – Paul Reardon has been appointed executive creative director for Whybin TBWA Melbourne. Reardon joins the firm from Clemenger BBDO Melbourne where he spent five years.

Reardon joines Whybin TBWA from Clemenger BBDO
Reardon joines Whybin TBWA from Clemenger BBDO

This appointment follows recent hires including Mark Watkin as MD and Damian Royce as digital CD.

While with Clemenger BBDO, Reardon has worked with brands like Mercedes-Benz, Dulux and Corona. His awards include a Cannes Grand Prix.
Whybin TBWA chairman and partner Scott Whybin said, “Paul is quite a unique individual. He’s not just great creatively, but he has also been blessed with real leadership qualities." He also noted that Reardon was a potential partner for the firm. "That’s something we’ll decide together over the following months.”

Reardon said, “The Whybin\TBWA network is currently investing in a huge level of agency development. And the energy this brings with it is palpable.”

Campaign Asia

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