Marketing Media Analysis Opinions
Mark McFarlane
Jul 15, 2020

Why brands should tap into Asia’s growing football fanbase

Football appetite is surging regionally as a welcome distraction from COVID-19, giving brands the chance to align with this hugely positive social currency.

The Suwon Samsung Bluewings try to block a free kick in a match against Jeonbuk Hyundai Motors in Jeonju on May 8. (Getty Images)

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