Cindy Gallop
Oct 25, 2010

What PR stands for... and what it ought to

Cindy Gallop, co-founder and CEO of IfWeRanTheWorld, on an evolution of the 'PR' acronym.

Where for many PR’ stands for press releases and little else, I am a big fan of public relations - a much-misunderstood concept, and much-maligned profession. I’d like to propose an evolution of the acronym. 

Today’s business reality is complete transparency. Everything a brand or company does is in the public domain, courtesy of the internet, just as there is no divide between personal’ and professional’ for individuals in the realm of social media. 

If...

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