Staff Reporters
Oct 17, 2019

What Disney's media decision says about adland right now

The entertainment giant split the vast majority of its global media between Publicis and Omnicom.

On Monday, Disney awarded the bulk of its media to Publicis and Omnicom, putting an end to one of the biggest reviews in recent years.

Publicis, which created a bespoke solution for Disney, led the pitch with recently acquired data marketing company Epsilon and media shop Zenith. The French holding company picked up new streaming service Disney, as well as parks.

Omnicom won on Disney’s media channels including ABC, FOX...

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