Samsung Itest from DDB New Zealand, Shah Rukh Khan My Ad for Cadbury Celebrations by Ogilvy Mumbai, and The Unflitered History Tour for Vice Media by Dentsu Web Chutney featured in the Titanium Lions Cannes Lions list.
A new report has claimed a flood of lawsuits over greenwashing is threatening ‘embarrassing discovery processes, unflattering news cycles and expensive and time-consuming legal reviews’ for PR and advertising agencies.
A new survey says 84 per cent of consumers expect brands to take action during crises and international events – and they will be ‘very vocal’ if brands don’t meet their expectations.
Mark Zuckerberg has appointed Nick Clegg as president of global affairs, as Facebook-owner Meta moves toward an unpredictable future. How will Clegg handle the challenge that awaits?