Diana Bradley
Apr 23, 2021

Vans hires Kristin Harrer as global CMO

Harrer moves to the footwear and apparel brand from Dollar Shave Club.

Vans hires Kristin Harrer as global CMO

Vans has hired Kristin Harrer as global CMO, effective on Wednesday.

Harrer is reporting to global brand president Doug Palladini and leading the footwear, apparel and accessories brand's global marketing and creative teams.

She is responsible for developing the brand's vision and strategy and driving global planning, creative development and execution of marketing across retail, brand and digital. Harrer is also working to ensure Vans' ability to "generate brand heat and create demand for the brand with existing and potential fans around the world," Vans said in a statement.

Harrer was most recently Dollar Shave Club's CMO, leading core marketing functions including integrated go-to-market, creative, design, insights and media. Vans' PR partner is FleishmanHillard.

Earlier in her career, she was senior director and head of mobile brand marketing in North America for Samsung Electronics America and Nike's insights director for global consumer knowledge.

Vans products are sold in 97 countries through a network of subsidiaries, distributors and international offices. The VF Corporation brand has more than 2,000 retail locations globally including owned, concession and partnership shops.

Harrer was not immediately available for comment.

Source:
Campaign US

Related Articles

Just Published

1 hour ago

Cannes Contenders: Wolf BKK predicts which ...

Wolf BKK's Torsak Chuenprapar handpicks the campaigns that could win a Lion next week at Cannes.

2 hours ago

Apple is the world's first $1 trillion brand: Kantar

Apple has secured the most valuable spot for the third year running. NVIDIA, meanwhile, has ridden the AI wave to leap into the top 10, enjoying a 178% brand value increase.

9 hours ago

Why Cannes Lions is taking sport seriously

Since its launch in 2021, the sports category at Cannes Lions has evolved to reflect a wider shift in marketing and culture, says the Entertainment Lions for Sport jury president and Fuse chief executive.