vans
Why gen-Z symbols are different in China
In China, consumers gain emotional or physical self-actualisation from brands and for the country's youth, symbols are both a continuum of ideas and history as well as being completely of the now.
Vans gets to the heart of skateboarding ahead of 2020 Olympics
The campaign, in partnership with Skateistan, stars skateboard stars Tony Hawk, Lizzie Armanto, Pedro Barros and Yann Horowitz.
Vans hires Kristin Harrer as global CMO
Harrer moves to the footwear and apparel brand from Dollar Shave Club.
Vans pulls pro-Hong Kong design from competition
It is the latest fashion brand to become unwittingly embroiled in the Hong Kong protests.
Vans' 'Girls Skate India' campaign follows athletes battling cultural expectations
The brand opted for longform video to bring its International Women's Day work to life.
Vans' Nick Street talks content, culture and adapting to Asian sensibilities
THE FACE BEHIND THE BRAND: Campaign Asia-Pacific spoke to Nick Street, Vans' Hong Kong-based regional marketing director, about his efforts to grow the brand alongside emerging subcultures and hands-on approach to content creation.
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