In China, consumers gain emotional or physical self-actualisation from brands and for the country's youth, symbols are both a continuum of ideas and history as well as being completely of the now.
The campaign, in partnership with Skateistan, stars skateboard stars Tony Hawk, Lizzie Armanto, Pedro Barros and Yann Horowitz.
Harrer moves to the footwear and apparel brand from Dollar Shave Club.
It is the latest fashion brand to become unwittingly embroiled in the Hong Kong protests.
The brand opted for longform video to bring its International Women's Day work to life.
THE FACE BEHIND THE BRAND: Campaign Asia-Pacific spoke to Nick Street, Vans' Hong Kong-based regional marketing director, about his efforts to grow the brand alongside emerging subcultures and hands-on approach to content creation.
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