Sep 7, 2021

Why gen-Z symbols are different in China

In China, consumers gain emotional or physical self-actualisation from brands and for the country's youth, symbols are both a continuum of ideas and history as well as being completely of the now.

Jun 22, 2021

Vans gets to the heart of skateboarding ahead of 2020 Olympics

The campaign, in partnership with Skateistan, stars skateboard stars Tony Hawk, Lizzie Armanto, Pedro Barros and Yann Horowitz.

Apr 23, 2021

Vans hires Kristin Harrer as global CMO

Harrer moves to the footwear and apparel brand from Dollar Shave Club.

Oct 7, 2019

Vans pulls pro-Hong Kong design from competition

It is the latest fashion brand to become unwittingly embroiled in the Hong Kong protests.

Mar 6, 2018

Vans' 'Girls Skate India' campaign follows athletes battling cultural expectations

The brand opted for longform video to bring its International Women's Day work to life.

Feb 26, 2015

Vans' Nick Street talks content, culture and adapting to Asian sensibilities

THE FACE BEHIND THE BRAND: Campaign Asia-Pacific spoke to Nick Street, Vans' Hong Kong-based regional marketing director, about his efforts to grow the brand alongside emerging subcultures and hands-on approach to content creation.