David Blecken
Jan 25, 2019

Uniqlo advances as a sports brand with Swedish Olympic deal

The agreement covers Tokyo 2020 and Beijing 2022.

(Shutterstock)

The Japanese clothing company signed a deal with the Swedish Olympic Committee to provide outfits to the country’s Olympic and Paralympic teams for the next four years, replacing the domestic brand HM.

The deal means Uniqlo, which is not an Olympic partner, will have a presence at Tokyo 2020 and the Beijing 2022 winter games.

It is understood that Uniqlo’s first choice had been to dress the Japanese team, but it...

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