David Blecken
Oct 21, 2016

Why static sponsorship will have no place at Tokyo 2020: Lixil

As one of 15 Gold Partners of the Tokyo Olympics, Lixil knows it has to do more than just shout to get its message across.

Kyohei Noguchi

As part of a post-Rio series looking at sponsor activity and strategy for the Tokyo 2020 Olympics, we spoke to Kyohei Noguchi, head of marketing at Lixil shortly after returning from the action in Brazil. The housing and building materials specialist is a Gold Partner of Tokyo 2020. Noguchi, who spent the bulk of his career at Nissan, believes sports marketing is still undeveloped in Japan and that sponsors need to contribute something meaningful and experientialnot...

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