Ad Nut
Apr 12, 2021

Unilever snack brand names talking squirrel as 'CEO'

A smart and attractive CEO (chief eating officer) stars in a campaign for UK snack brand Graze.

Unilever snack brand names talking squirrel as 'CEO'

Ad Nut has long opined that more brands should hire members of squirrelkind to star in their ads. After all, Ad Nut's ilk are more photogenic and charismatic than most other animals (especially the murderous beasts so popular with ad creators)—not to mention more resourceful and intelligent.

Now, as reported by Campaign UK, a Unilever-owned brand has gone Ad Nut one better by installing a squirrel as its CEO. The glass ceiling-breaking relative of Ad Nut stars in a new UK campaign for Graze, which bills itself as a 'healthier' snack brand. 

The £5 million campaign, by Adam & Eve/DDB, represents a significant increase in the brand’s media spend as it aims to increase brand awareness by reaching 40 million shoppers and 80% of adults. 

The brand will surely achieve those goals and more, thanks to its wise and equity-minded move. Ad Nut salutes Graze's attractive and clever new CEO (you're an inspiration!) and compliments the agency for accurately portraying the squirrel as the smartest creature in any given room.

The above ad will now be enshrined in Ad Nut's Advertising Hall of Fame, which has not had a new member in quite some time.

And now, Ad Nut is off to talk to the powers that be about a C-level title and a commensurate pay increase.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


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