Darren Davidson
Oct 9, 2009

Twitter in talks with Google and Microsoft

GLOBAL - Twitter is reportedly in talks with Google and Microsoft about integrating its real-time search results into their respective search engines.

Twitter in talks with Google and Microsoft
At present, Google and Bing show Twitter information on their results pages, but the deals being discussed could see the search companies license a full feed from Twitter, according to report on blog AllThingsD.

Twitter is said to be talking to Google and Microsoft separately about data-mining deals, with talks at a very early stage as the micro-blogging service explores opportunities for developing a robust commercial business model.

It is understood Twitter is only considering non-exclusive partnerships, with the company keen to retain its independent status.

The reports come hot on the heels of Twitter raising another US$100 million in new funding, having already have raised $55 million in a previous round.

The fundraising initiative gives Twitter a $1 billion market valuation despite the company still figuring out how to convert its cult status and 54 million members into cash.

Last month, it was announced that if Twitter introduces ads to its service, users of the social networks will not hold back from engaging with them, according to research.
Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

3 hours ago

Agency Report Card 2024: Assembly

Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.

3 hours ago

How a cute fishball turned its frown upside down

For Thai-based restaurant chain Bar BQ Plaza, Grey Thailand made sure that its clients’ feelings about dwindling sales were in full display to set off a national outcry.

4 hours ago

Are brands right to allow machines to handle ...

While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions about a balanced approach that combines technology with empathy.