Staff Reporters
Feb 22, 2019

Travel marketers betting big on digital advertising in 2019

TOP OF THE CHARTS: Sojern’s latest report shows marketers in all travel verticals are increasing digital spend, but have a range of business concerns.

Travel marketers betting big on digital advertising in 2019

Two-thirds of marketers working in the travel sector are looking to increase their digital advertising spend, regardless of geography or industry vertical, according to Sojern.

The specialist travel digital marketing recently firm released its 2019 Report on Travel Advertising, which surveyed more than 600 travel marketers around the world. Among the many findings, top of mind for many marketers is personalisation, sending relevant content to prospective travellers in real-time.

“Personalization across multiple customer touch points has always been the goal for travel marketers. It’s not just a better brand experience, it’s the difference between winning or losing the booking,” said Kurt Weinsheimer, Sojern chief solutions officer.

Other major challenges include driving ROI from advertising spend, and effectively targeting consumers along their path to purchase. However, different regions flagged different top priorities — for Asia-Pacific, 55% of respondents said their main goal is driving direct bookings, whereas in North America it is keeping up with rapid technological and advertising industry changes.

The report also looks into campaign measurement issues, use of digital channels and many other aspects.



Related Articles

Just Published

11 hours ago

Dentsu Creative Bengaluru wins agency of the year ...

Event crowns agency, network and most creative company of the year, as Ogilvy and WPP also win titles.

1 day ago

Cannes Lions 2022: All the APAC winners (so far)

The Direct, Media and Social categories proved popular for Asian work while Dentsu India picked up a third Grand Prix. See other APAC winners in our running tally.

1 day ago

The celebrity creative vs the everyday creative

How indie and network agencies cater to both, according to UltraSuperNew’s general manager.