Staff Reporters
Feb 22, 2019

Travel marketers betting big on digital advertising in 2019

TOP OF THE CHARTS: Sojern’s latest report shows marketers in all travel verticals are increasing digital spend, but have a range of business concerns.

Two-thirds of marketers working in the travel sector are looking to increase their digital advertising spend, regardless of geography or industry vertical, according to Sojern.

The specialist travel digital marketing recently firm released its 2019 Report on Travel Advertising, which surveyed more than 600 travel marketers around the world. Among the many findings, top of mind for many marketers is personalisation, sending relevant content to prospective travellers in real-time.

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