The travel adtech firm's VP of APAC is among those affected by severe cost-cutting in an attempt to "weather the storm".
TOP OF THE CHARTS: Sojern’s latest report shows marketers in all travel verticals are increasing digital spend, but have a range of business concerns.
Japan has set the ambitious goal of increasing inbound tourist visits from around 28 million this year to 40 million in 2020. The managing director of Sojern explains how data and programmatic buying can help.
Data analysis yields insights for travel marketers, writes Sojern's Russell Young.
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