Gabey Goh
Feb 26, 2016

To connect with the next billion, avoid accidental complacency: Google

MEDIA360 SUMMIT - The strategies companies have built for engaging the first billion people connected to the internet have served them well, but when it comes to the next billion, it’s a whole different ball game.

Scott Beaumont

“About 10 new people every second connected to the internet for the first time in 2015,” shared Scott Beaumont, VP of Google Greater China at yesterday's Media360Summit in Hong Kong. “The pace of change is really quite startling and we’re looking at two billion more users getting connected in the next five years.”

Beaumont said the internet giant was mindful of not becoming a victim of “accidental complacency” when it comes to approaches for these...

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