Adrian Peter Tse
Feb 24, 2015

The value of startup culture: Media360Summit

Young entrepreneurs discussed flexibility and ways of outsourcing risk.

Simple motivations: Startups set out to fill gaps in the market, not necessarily disrupt it

See all coverage of the 2015 Media360 Summit

Startups can be said to have numerous advantages over companies with legacy structures, among them much greater adaptability. For that reason, major MNCs are keen not only to learn from young, dynamic companies but also to partner with them. Hannah Blake, programme manager at BBC Worldwide Labs, spoke to three young serial entrepreneurs to present lessons for the broader marketing industry. The panelists included...

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