MEDIA360 SUMMIT - Too much advertising has the opposite effect to that intended, and it's high time brands realized that, author Thomas Kolster told the Media360Summit in Hong Kong.
MEDIA360 SUMMIT - The strategies companies have built for engaging the first billion people connected to the internet have served them well, but when it comes to the next billion, it’s a whole different ball game.
The media industry’s ‘change agent’ Justin B Smith, CEO of Bloomberg Media sat down with Campaign Asia-Pacific’s head of content Gary Scattergood at the Media360Summit to discuss the chances publishers have of evolving to survive.
MEDIA360 SUMMIT – As any media professional knows, their industry is constantly changing. At the summit in Hong Kong, Maxus’s global CEO Lindsay Pattison suggested people are failing to update their leadership style accordingly.
MEDIA360 SUMMIT - An afternoon discussion track focused on one technology, ad blocking, that is causing a lot of angst right now, and a second technology, social media, that used to cause a lot of angst but is now well understood and delivering great value for brands.
MEDIA360 SUMMIT - In a fireside chat moderated by CNN anchor Kristie Lu Stout, ZenithOptimedia global CEO Steve King says transformation in the media-agency business means to simplify things, and reiterates that by drawing a parallel to Donald Trump's rhetoric.
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