Gary Scattergood
Feb 26, 2016

‘Forget everything you do today: People don’t like your adverts’

MEDIA360 SUMMIT - Too much advertising has the opposite effect to that intended, and it's high time brands realized that, author Thomas Kolster told the Media360Summit in Hong Kong.

Changing business models, switching agencies and constantly launching new campaigns will not change brands’ fortunes. Instead they need to fundamentally re-assess the purpose of their advertising.

That was the top-level message at Media360Summit from Thomas Kolster, author and expert in sustainable communication.

He said it was time for brands to finally confront the fact that people don’t really like advertising and stop tinkering at the edges to find the right marketing formula....

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