The alternative investment model allows mature startups to trade equity in their company to media conglomerates in exchange for advertising space.
Oatly is using brand personality to cut through a half-century of sameness.
APAC ranks as the poorest global region in terms of overall improvement for women entrepreneurs over the past two years, according to a report from Dell and IHS Markit.
CANNES IN SHORTS: At the launch of PHD's new book, Overthrow II, co-author Malcolm Devoy explains how big established brands ought to react to purpose-driven challengers in their category.
And how to avoid them. Plus, why startup founders need to emulate professional athletes.
Asia's SME marketers face a plethora of challenges: huge competition, diverse platforms and multiple languages, to name a few. We learn how they succeed in advertising themselves to get heard above the clamour.
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